ReadEar puts the publisher in the driver’s seat.
Instead of relying on customers to request audible news (“Google: tell me the news”), ReadEar empowers the media company to cost-effectively produce and disseminate audible content across multiple platforms (owned media, social, messaging, etc).
Audio engagement benefits publishers by:
– using unique audio branding that both reinforces your brand and identifies your publication as the source on 3rd party platforms
– providing ad-block proof monetization possibilities (sponsorship; in-stream advertising) even when the customer is not directly looking at their device
– attracting and retaining new customers who prefer listening over reading.
Listen below to our demos on SoundCloud. The first makes BBC News headlines audible by their RSS feed. The second fetches #trump hashtags around the internet and makes those articls and tweets audible.